Digital Fashion and Merchandising Undergraduate Program

Why study digital fashion and merchandising at Missouri State?

You will learn technical skills, hone creativity and increase your business knowledge. You can choose an emphasis in either digital design or merchandising, which focuses on business aspects. Opportunities to study abroad will enhance your global design perspective, and internship opportunities abound thanks to our well-connected faculty and alumni network. You will gain great hands-on experience as you learn about the changing fashion needs of clients, the industry and the world.

The best of both worlds

Are you both creative and technical? Do you like to predict trends and manage businesses? A Bachelor of Science in Digital Fashion and Merchandising is a great way to find your place as a business leader within the dynamic world of fashion. You may choose an emphasis in either digital design or merchandising.

Digital design emphasis

We offer the option to specialize in digital design. As a product developer, you'll take your ideas from the drawing board to the runway. Past graduates with this emphasis are successfully employed as pattern makers, product developers and visual merchandisers.

Merchandising emphasis

An emphasis in merchandising unites your ability to transform your design ideas into works of art and offers you the opportunity to learn about the following:

  • Current and future industry trends
  • Product development
  • Marketing and fashion promotion
  • Show production
  • Merchandising math
  • Retailing
  • Textiles
  • Entrepreneurship

Merchandising graduates are successfully employed as buyers, retail managers, fashion coordinators and business owners.

Degree options

Looking for an online degree in business?

Digital fashion and merchandising programs are not currently available online due to the experiential and hands-on nature of the course material. However, the College of Business offers several online pathways for certain undergraduate and graduate programs.

Explore our available options: